Empowering Athletes
with Purpose, Clarity and Zest…
Rooted in Brand & Sponsorship.
Grown for Life Beyond Sport.
We turn athletes’ and teams’ innermost motivations into authentic brands and powerful stories, building careers and legacies that outlast the game.
A boutique family office for sporting talent: vetted specialists in brand, sponsorship, legal, finance and wellbeing, seasoned at global brands and leading sports organisations.
Rigorous strategy, hands-on execution, fearless difference: that's the LemonTree Touch. A refreshing zest that turns talent into lasting impact.
Athlete & Wealth Management
Proof, not promises
Five tries in a match.
Twice.
The only player in Premiership history to do it: Noah Caluori, Saracens, in his 2025/26 debut season.
- Premiership Athlete of the Season
- Breakthrough Player of the Season
- Premiership Top-Scorer
A coordinated team of vetted specialists, helping promising international talents turn passion into purpose. To build sustainable careers and legacies beyond sport, right from the start.
Our integrated services →
Brand Development & Sponsorship
Champions. On and off the slope.
Sunrise × Swiss-Ski · Federer × Odermatt · Sunrise Moments
I spent years on the sponsor's side of the table: leading brand, marketing and sponsoring at Switzerland's largest private telco, and building the Sunrise × Swiss-Ski partnership. And the Choice of Champions platform with sport personalities like Roger Federer and Marco Odermatt.
Now I use it to give young athletes personal brands and stories sponsors want to back. Authentic, relevant, built to last.
How we build athlete brands →
Why We Built LemonTree
Great careers are rarely built alone. They're empowered by trusted people who believe in them first and show up for the long game. I built LemonTree to ensure my son had exactly that.
A coordinated expert team, working like a family office around the athlete. Bespoke and in it for the right reasons. Your athlete’s future deserves nothing less.
For parents: We involve the families who share the weight of those big dreams - and answer the questions that keep you up at night.
Find out how we work →
Let’s Talk Ambitions!
Fancy telling us about your innermost dreams? And how we could empower you towards that big hairy audacious goal of yours – and beyond?
Then give us a buzz and let's hook up over a coffee, a bite or simply a stroll!
Book your coffee now →
